Value per booking
+65%
Direct bookings are worth more: $516 on hotel websites vs $312 via OTAs in 2025.
SiteMinder Hotel Booking TrendsThe evidence · Grow direct bookings
Guests you know come back. And spend more.
Every OTA guest is a booking you paid for and a guest you never meet.
Industry research, not StayQuests results.
The numbers
What the research says.
OTA commission
15-25%
What OTAs take from every booking, often more with add-ons.
StayntouchGuests who book again
5x
Guests on your own list rebook about 5x more often than OTA guests (30-40% vs 5-8%).
BookingWhizzLifetime value
3x
Loyal direct guests are worth about 3x more over time than loyal OTA guests.
BookboostBeyond the trip
Guests who stay in touch come back. A recap after checkout, points saved for next time and a quest that opens on the return visit keep your place in their plans. The research above shows how much more often known guests return. See the return-rate numbers above.
What it means for your resort
Three things you gain.
- 1
You keep the margin.
- 2
You own the relationship.
- 3
You can invite them back.
What we measure in your pilot
Your numbers, not ours.
Consented emails captured, and the share from OTA guests
Direct rebookings from the post-stay code
Revenue per rebooked guest
Figures come from third-party industry research and vendor case studies, not from StayQuests results. Your pilot measures your own numbers.
See it in action. Check in to our demo resort.
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